Founded as Diesel Kiki Co., Ltd in 1939, the company underwent a world-wide name search and complete marketing strategy analysis, eventually being renamed as Zexel Corp in 1990. Zexel pumps are the preferred choice by leading Japanese vehicle manufacturers such as Mitsubishi, Hino, Nissan, Isuzu, and Komatsu. With over 70 years of history, Zexel is amongst the leaders of the fuel injection market today.